Instagram releases a dedicated
reels button for India. A few days back, Tik Tok was banned by the Indian
Government due to the threat to the nation. Over 150 million users were using
TikTok and Instagram saw this as a major chance to enter into the short video
creation platform. Reels was introduced by Instagram as a replacement to Tiktok
and there was no proper integration of reels in the Instagram application.
It was embedded at the top of
the search, where various popular reels were displayed and stories were displayed
in the bottom. Usage of reels has tremendously increased in the Indian
sub-continent as more people are interested in the short video making the concept
as it gets popular in an easier manner. Now, Instagram has created and embedded
the reels button into the home page next to the home button where the search the bar used to be in the first place, thereby moving the search bar to the top
right.
Instagram is hoping more
people into the reels business as it is more of a money-making platform. But do
you think that Reels would replace Tik Tok?
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