One Plus, a BBK electronics company has been popular
for its flagship performance smartphones which are available at an upper
mid-range price segment. Many of the consumers have been shifting to One Plus
because of its Operation system and the features they offer at such an
affordable flagship performance at such a budget. But with the last two generations
of smartphones, One Plus has been not much aggressive with the pricing and they
are also moving towards the flagship market with high pricing. Even though they
have moved to the high price segment of smartphones, One Plus did not leave the
upper mid-range Rs.30,000 price bracket.
A month ago, One Plus launched their mid-rang
smartphone in the 25k-30k price point by providing a decent great performing
smartphone One Plus Nord. Consumers are satisfied with the Nord smartphone as
the smartphone is always out of stock for the buyers. The demand for One Plus
has always been high due to the productivity, quality, service, pricing has been
maintained at such high standards with such a level of consumer satisfaction.
After the success of Nord, One Plus is planning to
enter the Rs.10,000 budget price point for the budget consumers or the basic
users who are not into heavy gaming and performance lovers. Some renders and
leaks on the web show that the budget One Plus will pack with the Qualcomm Snapdragon
460 SoC. This hinders that One Plus will be proving smartphones in every price
bracket in the smartphone industry from basic user to a flagship user while competing
with giants like Samsung. The budget smartphone will be announced at the end of
2020 as per the leaks.
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